Welcome to ISRAConveying the message of Allah to the servants of Allah is the basic reason for raising the Muslim Ummah. For achieving this goal, Qur'an has given some basic principles. A very important principle among them is Hikmah.
Hikmah means wisdom and strategy. Wisdom bly demands that the message and call (Da'wah) should be in accordance with the person's surroundings and their mental and educational level. Da'wah should be so appealing that people get attracted towards it and come closer.